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How to Support Local - November's Eve Jewelry Edition

November's Eve Jewelry has seriously taken over a space in my heart. The dedication that goes into making each and every single jewelry piece deserves a round of applause. Amanda Russo, the owner of November's Eve, has a talent for creating both delicate and intricate styles that are suitable for any style!

Amanda gave us the juicy details on how she got started and how she's been able to put more time into her business since the pandemic.

Tell us about your business and why you decided to open.

My business idea all started in the summer of 2019, I am into uniquely made jewelry however, I found it hard to find pieces that spoke to me. I had the idea of making my own jewelry (mostly earrings and necklaces) but I had no idea where to start. I decided to start with some research, I watched a few videos on YouTube and Instagram and found a few different ideas to stem off of. I decided to go to Michael’s and grab some clay to play with – again; I had no idea what I was doing, so I started to experiment. This involved many attempts and not so nice looking pieces but it all comes with practice, time and patience. I was interested in making polymer clay earrings because they were very chic and fashion forward in a unique way. I focused on keeping the pieces dainty and simple – however, I later decided to add in some more bold pieces to reach all types of customers. I am now in my ninth month of jewelry making and I can say I absolutely love it, it doesn’t feel like work to me and it brings me so much joy and happiness. I am so excited to see where this crazy adventure takes November’s Eve Jewlery.

I often get the question “Where did you get the name November’s Eve?”

I began “November’s Eve Jewlery” in October 2019 and I decided to name my business after my birthday month and favourite holiday. I was brainstorming ideas in my kitchen with a pen and paper and wanted to name my business after something that gave me happiness and had a special meaning and the name “November’s Eve” came to me within twenty minutes. I have always loved Halloween and my birthday being November first made it a no brainer for me. I have so many nostalgic and positive memories around the months of October & November and it makes me happy knowing I can honour those times with the name of my business.

What is one thing you want your customers/clients to know?

I want my customers to know how thankful I am for their support, advice, kind words and love. I have received the some of the nicest comments and best support from so many amazing customers. I am absolutely astonished with the amount of small business support I have been seeing and it is absolutely beautiful. I also want my customers to know that I love hearing their feed back; I use a lot of the feedback when creating my products. I believe that it so important as a business owner to connect and talk to your customers and audience.

What business was like before COVID-19 and how has it impacted your business?

Due to COVID – 19, I found that I have been able to sit down and plan a lot more. Staying home has provided a lot more free time to reflect and take notes on what is working and what isn’t. I have also had time to plan future collaborations and new designs, which has been quite exciting.

What have you learned from this global pandemic?

During this global pandemic, I have learned that we are all in this together. I am absolutely blown away with the impact of our community and how much support has been given to small businesses during this time.

How can people continue to support you and your business?

If you would like to support our business you can help by following our Instagram, giving a like on your favourite post, sharing your favourite post and recommending us to a friend. All of these are free!

We currently are selling our products on our website:

Visit us on Instagram for all of our most recent updates and product releases!

~Amanda Russo

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